Black Friday builds · Live by Nov 27

The Lane Agency

Coaches, Brands & Service Businesses
With a Proven Offer

Your sales system, built for you.

Book a Call

As Seen On

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// Fit Check

Made for owners ready to scale, not survive.

This is you

  • Ecommerce brand, coach, consultant, creator or service business
  • An offer people already buy. You want scale, not survival
  • You'd rather buy customers than beg the algorithm
  • You want December money, not December excuses

This isn't you

  • Still figuring out what to sell
  • Here to collect free trainings you'll never open
  • Not willing to invest a dollar to make ten
  • Waiting on a viral post to fix the business

// Client Results

Proof It Works.

Different niches. Different offers. Same system.

Client message saying she is doing $11k a week after four months of Facebook ads
Ecommerce · $11k a weekFour months in, from a quiet inbox.
Client post describing a first sale less than an hour after her first ad was approved
Ecommerce · first sale inside an hourFrom her very first reel ad.
Client message reporting three purchases in the first week running ads
Online store · three purchases in week oneAll from one retargeting ad set.
Client message reporting two new clients in one month for $10,000 in revenue
Service business · 2 clients, $10k in a monthOne came from a single office reel.
Client message showing $3,200 spent on ads and $10,574 in total sales
Retail · $10,574 on $3,200 spentStraight from their own report.
Client message showing a product launch that sold out on about $1,115 in ad spend
Product launch · sold out before the deadlineOn about $1,100 in ad spend.

These are real client results. Results vary and are not typical. The Lane Agency does not guarantee any specific outcome.

// Our Proven Method

The Freedom Funnel™

The right person sees the right message at the right time, so you stop chasing and start closing.

Revenue on Repeat

"Most businesses try to convert before building belief. That's why they plateau."

The Freedom Funnel™ puts things in the right order, so your ad money turns into sales.

// Inside The Freedom Funnel

Four pieces.
One system that sells for you.

More of the right buyers. Less chasing, posting and figuring it out alone. A system that supports your sales without taking over your day.

Turn interest into your next sale

Your offer shouldn't need a long DM conversation to land. The page does the explaining, so ready buyers can book, sign up or buy without waiting on you.

  • Less explaining in DMs
  • A clear next step for ready buyers
  • An easier path from interest to action

Stop chasing people who went quiet

Not everyone buys the first time. Timely emails and texts keep interested people warm until they're ready, while you stay focused on your clients.

  • Less manual checking in
  • Fewer interested people forgotten
  • Keep the conversation going without you

Reach beyond the same people liking your posts

Your next buyer may not follow you yet. Ads put your offer in front of new people who are a fit, instead of waiting on another post.

  • New people discovering your offer
  • Less pressure to post all day
  • More focus on buyers, not likes

Get your time back, not another project

No new tools to learn and nothing extra to finish. We build, connect and launch the system, then walk you through it.

  • Less setup on your plate
  • Support through launch
  • More room to serve your clients
Book a Call →

Hear it from
our clients.

  • Marsha

    Coach and Retreat Founder

    $15K from $500 in ads in 2 weeks

  • Daeron

    Business Coach

    40% revenue increase in month 1

  • Shakiya Gardner

    Salon Owner

    $150K a year to $150K+ a month

  • Lara Falusi

    $10K in September, $10K in October

  • An ads client's experience

    $170K in 4 months with ads

  • A new coach's experience

    $9K in her first 2 weeks

  • Jayla Daniels

    $900 in ads into $6,500 in bookings

  • Kim McGhee

These are real client results. Results vary and are not typical. The Lane Agency does not guarantee any specific outcome.

Lorell Lane, founder of The Lane Agency

// Who's Behind The Work

Meet Lorell Lane.

Agency Founder · Media Buyer · Operator

I've been in advertising since 2011, selling TV and digital ads for major networks before building complete funnel systems for independent brands.

The Lane Agency exists for one reason: attention without a system to catch the buyer is expensive theater. We build the ads, the funnel, and the follow-up as one system, so the owners we work with stop chasing and start closing.

As seen onUnivisionCWCBSYahoo FinanceHuffPostMeta

// Is This Right For You?

This Is Built For Businesses Ready To Scale

For you if:

  • You have an offer people already buy
  • You're ready to put money behind ads every month
  • You want sales without posting all day
  • You want to be live before Black Friday

Not for you if:

  • You don't have an offer yet
  • You want results with no ad budget
  • You want to do it all yourself

The biggest buying season of the year is already here.

  • Buyers spend more between Black Friday and year-end than any other time of year.
  • Ad costs climb as Thanksgiving gets closer, and buyers decide early who they're buying from.
  • Builds take about 2 weeks, so starting now still gets you in front of buyers this season.
  • We don't run open enrollment. Every build gets the team's full attention.

// Black Friday sprint

Your Black Friday build.

Regular$4,000

$3,500

Black Friday · Save $500

You have an offer. We build and launch your full Meta ad system — cold, warm and retargeting included.

  • Full campaign: cold, warm and retargeting
  • Facebook + Instagram ad campaigns
  • Lead tracking and CRM pipeline setup
  • Retargeting ads that follow visitors
  • Pixel and tracking setup

Current sprint · Nov 3

3 spots open

Next sprint · Nov 10

Discount drops

Book a Call

Builds by application only.

// Book Your Call

Grab a time that works for you.

// How It Works

Four steps and it's live

// Step 01

Book a call

Book a call to find the right fit.

// Step 02

Quick onboarding

15-minute intake form. We get clear on your offer, audience, and goals.

// Step 03

We build it

We build your funnel, ads, and automatic follow-ups.

// Step 04

We turn it on

We turn it on, test everything, and keep tuning it through the holiday rush.

// FAQ

Frequently Asked Questions

How much does it cost?

Builds start at $4,000 depending on scope: a complete ad campaign, or the full funnel with follow-up and tracking on top. You get an exact quote on your call before anything starts, no surprises.

How long does it take?

Full ad systems typically launch within 7 to 10 business days. The complete Freedom Funnel takes 2 to 4 weeks depending on scope. You get a personal walkthrough before anything goes live.

Do I need to know how to run ads?

No. That's the whole point. We build and launch everything.

Can I upgrade later?

Yes. Start with ads only or the complete funnel and upgrade anytime. We credit what you've already paid.

What if I'm not sure what I need?

Book a free strategy call. We'll recommend the right fit, no pressure.

What industries does this work for?

Coaches, course creators, agencies, real estate, SaaS, e-commerce, service businesses, and 100+ industries. If you sell something, this works.

What happens after my system is set up?

Once everything is built and running, you can keep us on a monthly plan to manage and improve your ads. The build gets you started. The monthly plan keeps it growing.

Ready when you are

Your revenue system is
one decision away.

Bring your offer. We build the ads, funnel and follow-up around it.

Current sprint · Nov 3

3 spots open

Next sprint · Nov 10

Discount drops

Book a Call →